Fundraising & Sponsorship Basics

This dynamic online workshop will cover the following topics:

Fundraising Basics

• What is fundraising, and why is it important?
• What defines successful fundraising
• Keys to success in fundraising
• SMART statements and goals
• Common mistakes in fundraising
• List building and prospecting
• Basic and Advanced Customer Relationship Management systems
• Fundraising platforms
• Useful tools and applications

Obtaining and Maintaining Sponsorships Basics

• What are sponsorships, and what are the different types of sponsorships
• Where do you start
• How do you reach sponsors
• Expectations of both the sponsor and the organization
• How to maintain positive relationships
• Creating a sponsorship menu
• How to stand out
• The power of the “one-pager.”
• Useful tools and applications

Facilitator Lee Gallant will keep participants engaged  by using Case Studies (1-2 short case studies for either successful fundraising or sponsorship campaigns) and Audience Polling with Mentimeter throughout presentation. The session will start  with a real-time poll on participants’ biggest fundraising challenges.

Lee will provide participants with a Resource Handout listing those tools and applications from the session for later reference.

A limited number of registrations will be accepted.