Marketing Basics

A FREE online course facilitated by Lee Gallant, IDEA Consulting

This two-session interactive course will leave participants with a basic understanding of how to develop and implement an effective marketing and communication plan for their small business or not-for-profit organization.

Reserve your spot today. Click the button on the right to REGISTER directly with Zoom.

Session 1: January 14, 2025

What is marketing and why is it important?

The 4 P’s of Marketing

SWOT Analysis

Target Audience, Target Market, Customer Personas

Session 2: January 16, 2025

Marketing and Promotion in the Digital Age

Brand Basics

Design Basics